jessica normandJessica Normand is the Senior Marketing Manager for Equine Pharmaceuticals and a member of the Equine Leadership Team for Zoetis. Prior to this, Jessica was Senior Director of Product Research & Development for SmartPak Equine, where she was a passionate leader for over fifteen years. Jessica helped to found SmartPak’s world class Customer Care team, led the early development of SmartSupplements, a leading line of equine nutritional supplements, and was part of the team that developed the ColiCare colic surgery reimbursement program. Throughout her career Jessica has worked extensively with horse owners, equine veterinarians, and farriers, alike.

From 2015-2018 Jessica was an active volunteer for Wild Hearts Horses for Heroes, a PATH Intl. Member Center in West Bridgewater, Massachusetts, before relocating to New Jersey at the end of 2018 for her role with Zoetis. Jessica has been a member of the PATH Equine Welfare Committee since January 2017 and has been a presenter at the PATH pre-conference Equine Welfare Workshop and the Virtual Conference.

Jessica holds an A.S. in Equine Industries and a B.S. in Animal Science from the University of Massachusetts Amherst, and a M.B.A. from Babson College. A lifelong rider, Jessica’s equine partner is an 11-year-old Lippitt Morgan gelding named Sawyer with whom she does everything from Western Dressage to Working Equitation.



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