Corporate Sponsorship and Membership

tack-room Professional Association of Therapeutic Horsemanship International (PATH Intl.) is always looking for opportunities to partner with companies that share our values and desire to help people through the power of the horse in a sponsorship arrangement. This gives responsible, progressive corporations a chance to show their support for our mission and our constituents while getting positive exposure and marketing in return. Corporate sponsorship allows your brand or product to directly appeal to the diverse and influential consumer group that is our members, our supporters, industry professionals, and participants of EAAT. The quantity and type of exposure is based on your company’s commitment level, which we welcome you to discuss with our CEO and marketing department.

There are several types of sponsorships and various ways you can partner your brand or company with PATH Intl. Click here to download the Corporate Membership Form.

Sponsorship Audience

Direct Involvement
• Number of member centers: 800
• Number of PATH Intl. members: 8,182
• Number of volunteers: 40,000
• Number of disabled clients served: 42,000

Centers
• 6,300 equines
• 37.2% spend more than $25,000 per year on goods and services related to their business
• 38.7% manage 10 or more program horses
• 70% of people served are children under the age of 18

Volunteers
• 97.7% female
• 63.7% own their own horses; an additional 23% partner with the equine-assisted activities & therapies facility
• 36% own three or more horses
• 63% participate in trail riding

Purchasing Habits

Centers
• 75% of the time, centers’ employees are asked to recommend a product or service
• 50% frequently make their purchases at retail shops followed closely by
• 37% frequently purchase online

Volunteers
• 76% indicate their most frequent purchases are through retail stores
• 53% make monthly purchases online
• 75% make 1–4 purchases online per month
• When presented with comparable products and price, 84% indicate they have a definite affinity for and would purchase from companies that support PATH Intl.

Corporate Membership

Join your peers as a corporate member of PATH Intl. Professional Association of Therapeutic Horsemanship International Corporate Members receive more than $4,000 in annual benefits, which are listed below. Joining PATH Intl. as a corporate member starts at $1,000. Please fill out the Corporate Membership form or contact This e-mail address is being protected from spambots. You need JavaScript enabled to view it with questions.

Current corporate members include:

Sure Hands Lift & Care

Annual Benefits:

25% off use of PATH Intl. mail list with up to four sorts. Mailing piece to be approved in advance by PATH Intl., with PATH Intl. database information supplied directly to bonded mail house ($2,000 value)
Listing for full membership year on PATH Intl. website with direct link to your site ($1,000 value)
Business card size ad in each PATH Intl. Strides edition for the membership year (4/year)—the association’s quarterly magazine featuring the profession’s thought-leaders presenting useful and leading edge articles on everything from technical insights to heartfelt anecdotes ($300 value)
One (1) welcome announcement in PATH Intl. eNews—the twice monthly electronic newsletter with all the latest happenings in the association and industry ($250 value)
50% off Exhibitor Booth Package at PATH Intl. Conference ($400 value)
50% off additional PATH Intl. Strides and conference program advertising ($100-$2,000 value)
1 mention during membership year on either PATH Intl. Facebook page or Twitter feed ($150 value)
PATH Intl. Standards for Certification and Accreditation manual—the voluntary standards used by the EAAT (equine assisted activities and therapies) industry outlining safe, professional and ethical practices. CD provided ($25 value)
PATH Intl. Strides subscription ($34 value)
PATH Intl. eNews subscription ($100 value)
Membership rate for classified ads
Membership rate for PATH Intl. educational materials

Affinity Affiliates

Affinity Affiliates are product and service providers that have qualified and agreed to participate in special offer or discount programs that are designed to benefit PATH Intl. members.   Businesses can participate in this program to enhance their visibility to PATH Intl. centers and members. Interested participants will need to formally respond to the following questions to be considered for the Affinity Affiliate Program. Entities that are interested in participating as an Affinity Affiliate should be made aware that their product or service must comply with PATH Intl. Standards. A copy of the standards manual will be part of the information sent or made available to the interested party. If their product or service is not addressed in the official standards manual, they will not be able to participate in the Affinity Affiliate program.   ADMINISTRATIVE/BUSINESS RELATED i.e. FUND DEVELOPMENT, BOARD EFFECTIVNESS, LEADERSHIP, MANAGEMENT AND PLANNING....OR HARDWARE (i.e. TRACTORS, COPIERS) ARE EXEMPT.

What we need to know about your organization:

Brief description on your organization and the types of services or product you provide.
Briefly describe the benefits your organization will be able to provide our members and their clients and volunteers. (Be specific about discounted products and services.)
Are you familiar with PATH Intl.’s Standards for Accreditation and Certification?
Describe how your product or service applies to any of PATH Intl.’s Standards. (see attached standards)
Give us some financial statistics on the how much in "dollars and cents" our members will save.
When can you make these benefits available to our members and for how long?
What are your criteria for partnering with PATH Intl.?
Can others enjoy your offers without PATH Intl. membership?
Do you offer other organizations competing discounts?
What is your royalty return rate expectation to PATH Intl.?
What are your projections for sales and revenues through our members?
How will you track, record, and report your sales and royalties to PATH Intl.?
What are your technical capabilities and needs for this program (on-line and otherwise)?
Will you market the program yourself in addition to our marketing efforts? If so, in what ways?

Round-Up for PATH Intl.

This promotion is a program that encourages businesses to utilize their existing business structure to generate additional funds for PATH Intl. and its programs. The “Round-Up for PATH Intl.” initiative has two ways a business can get involved. The first is an outreach fundraiser that targets in-store and internet purchasing consumers. The alternative opportunity is for businesses that do not have or manage retail outlets to allocate a small percentage of the entities’ gross sales to PATH Intl.

The program will provide an opportunity to promote PATH Intl. and its mission, recognize participating businesses for their cause related support and portray them as concerned, cause and community conscience organizations. PATH Intl. will promote a business’ participation on its website in conjunction with its media partners and their forums (i.e. magazine, internet). Participation will also be promoted in PATH Intl.’s official quarterly print publication Strides and its e-newsletter.

Membership Database Use

Only corporate members and sponsors have the ability to access the PATH Intl. membership database. To do so, a formal request must be submitted to PATH Intl.’s CEO for use of the mailing list, along with an explanation of the specific purpose or use of the list. All mailed material must be approved by the CEO and the Director of Marketing no less than 60 days prior to intended delivery date. Membership database records will be delivered to a mutually agreeable and bonded mail shop for distribution.

The mailing list user will never have direct access to the individual records. The user will pay a $250 setup fee and $2.00 per membership record for a one-time use. A membership record includes the recipient’s name, address, city, state and zip code.

The membership database list will be provided to PATH Intl. regions for a one (1) time per year use free of charge. If the region chooses to use the list multiple times they will receive a 50% discount off of the fee structure mentioned above. Premier Accredited Centers will receive 75% off the list if used for training purposes. Member centers will have the opportunity to use the list for training purposes at a 50% discount.